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Panasonic Introduces Nanotechnology-Based Beauty Products

Panasonic today announced the expansion of the company's beauty products in the United States to include hair and skincare beauty tools. With a deep understanding of consumer electronics and technology, Panasonic is bringing their expertise to women's beauty, producing new state-of-the art products that go past standard hair care to offer users advanced health and beauty benefits for their tresses.

The new Panasonic hair care tools, a hair dryer and flat iron, use nanoe™ technology to add moisture to hair while styling, preventing dryness and making hair lustrous and smooth. The nanoe™ Hair Dryer also features a Quick-dry Air Outlet which produces a combination of strong and soft airflows, allowing for uniform, quick drying of hair. The nanoe™ Flat Iron easily curls or straightens hair, while nanoe™ technology helps to prevent heat damage, creating healthy, shiny locks.

Also on display, the new Facial Ionic Steamer, being introduced later this year, which provides ultra-deep cleansing and uses nano-sized steam particles to quickly moisturize and relieve dry skin, revitalizing the complexion.

The new Panasonic beauty products will be available in 2013. Additional information, pricing and availability will be announced prior to ship date. Current models available in Japan will be shown on display at 2013 International Consumer Electronics Show, Panasonic booth 9406/9806 in Las Vegas Convention Center's Central Hall.

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