Mar 12 2009
Green Earth Technologies (PinkSheets: GETG) announced today that they have been granted the "Donut," an API Service Symbol for the SAE 5W-30 weight of their green motor oil, G-OIL(TM). G-OIL ultimate biodegradable green motor oils met and passed all the engine test criteria for The American Petroleum Institute (API) SM Certification back in November, becoming the first and only bio-based motor oil to receive such distinguished honors. Now, receiving the official Service Symbol from the American Petroleum Institute, Green Earth Technologies will utilize the "Donut" on their product packaging and ship G-OIL to stores nationwide in the upcoming months.
"It's been almost two years in the making and a true team effort, but I am happy to say that G-OIL motor oil is finally ready for retail," says Jeffrey Loch, Co-founder and Chief Marketing Officer for Green Earth Technologies. "We are very appreciative that the American Petroleum Institute is officially standing behind our first motor oil weight to market (5W-30), allowing our retail customers to stock as well as our consumers to purchase with confidence."
Consumers are encouraged to look for the API certification mark when buying engine oil and will now have an eco-friendly motor oil to choose from when making these purchasing decisions. API Certification is the third party endorsement that provides "peace of mind" to both retailers and consumers, who, when choosing to do their part, can rest assure that G-OIL is the environmentally safe "green" solution to current conventional motor oils. API's Service Symbol identifies quality engine oils that meet performance requirements.
"Green Earth Technologies has certified to API that SAE 5W-30 G-OIL meets the requirements for API SM, the latest API gasoline engine oil performance specification. Based on this certification, API is pleased to license Green Earth Technologies to display the API Service Symbol 'Donut' on the G-OIL product," said Kevin Ferrick from the American Petroleum Institute. "API's Service Symbol 'Donut' identifies engine oils that meet API performance requirements. More than 500 companies participate in this voluntary program, which is backed by a marketplace sampling and testing program."
GET will roll out G-OIL 5W-30, the top selling and most recommended motor oil grade in bulk and quart size bottles in the next few months. G-OIL has been available at retail in 2-Cycle, 4-Cycle and Bar & Chain for Outdoor Power Equipment since May of 2008. While it is anticipated that G-OIL 5W-30 will be on the shelves of retailers as early as June, "bulk" oil will be available much sooner to satisfy the fast-lube markets. The company plans to finalize the testing & certification process for 10W-30 and 5W-20 by this summer. According to the National Petrochemical & Refiners Association (NPRA), most recent data (2007), SAE 5W-30 was the number one selling SAE multi-graded motor oil for gasoline engines in the US with a 37.6% share and growing. Adding 10W-30 (35%) and 5W-20 (11.9%) will allow GET to penetrate approximately 85% of the 585 million gallons per year US market.
G-OIL is the world's lowest petroleum, "eco-friendly," ultimate biodegradable motor oil priced comparatively to synthetics and similarly performing products. Unlike traditional petrochemical-based motor oils from leading manufacturers, Green Earth Technologies' G-OIL is made with American-grown renewable animal fats. These saturated fats, whose molecular single-bond carbon chains are similar to common petroleum oils, have no harsh effects on the environment, and drastically cut our dependence on foreign oil. Consider that it takes three barrels of crude oil to make one barrel of motor oil, but it only takes one barrel of animal fat to produce one barrel of G-OIL and thus will reduce our dependence on foreign oil. "Save the Earth - Sacrifice Nothing!"
Green Earth Technologies produces G-branded superior performing green products made with American-Grown Base Oils that utilize the power of nanotechnology to deliver environmentally friendly products with no compromise... meaning, consumers can now "do their part" without having to give up performance or value: Save the Earth - Sacrifice Nothing. GET products are now available at Home Depot, Target, VIP, National Auto, Fred Meyer, Kroger, Albertsons, participating ACE & True Value dealers, Redners, Trader Horns, The Andersons, Biggs, Bennett Auto, Frank's Auto Supermarket and Amazon.com.